~~~ Chapter 16 ~~~
Advertising, Public Relations And Sales Promotion
H&M has a sales promotion that has been effective for the company
and beneficial for the loyal and new customers. H&M gives each
customer discount cards off their next purchase for five dollars. It
usually shows the date It'll start and end.
I know this technique works
because I didn't know about the discount cards until a friend of mine
showed me a bunch she had. At first it was given to those that spent
fifty dollars or more but now because we are customer friendly and want
to keep them coming back, we give to all that make a purchase at
H&M. There are other discount cards that customers can receive of
15% to 25%. If a customer has enough discount cards, they will be
saving a lot!
Also, H & M have grate online offer. Even if you sign up for H & M online you will get 20% off. Current strategies that H&M are marketing to its consumer are through a mobile marketing campaign to promote the latest collection. In doing this mobile marketing strategy consumers receive sms coupons, mobile banner ads placed on major portals and media sites.H&M launched their fist campaign in 2006 and is still continuing to use this channel to cover a wide range of consumers.The main goal for this marketing technique is to promote the latest seasonal trends for that particular season and to drive membership of the H&M Club. Consumers can sign up for this by going to the website and entering in their mobile number.
I know this technique works
because I didn't know about the discount cards until a friend of mine
showed me a bunch she had. At first it was given to those that spent
fifty dollars or more but now because we are customer friendly and want
to keep them coming back, we give to all that make a purchase at
H&M. There are other discount cards that customers can receive of
15% to 25%. If a customer has enough discount cards, they will be
saving a lot!
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