Chapter: 4          !!!!!

          The Marketing Environment

 

H & M in marketing :

 in co-operation with creative professionals located in the major fashion hubs of the world. The campaigns are designed to be clear and simple and aim to inform our customers of what is new at H&M.

H&M has a big target group towards the younger people and students. It's important for H&M to continue to discover interesting and new products to continue to bring in the younger customers. My sister works   at H&M, last summer I work at H & M too I have noticed that mainly there is a variety of different consumers.When I shop at H&M, I'm always excited to see what they have that's new. I feel they have everything I need in that store, which means they get more money out of me. H&M has to make sure that as their target environment is changing, they are also changing as well. You have to adhere to what the consumers want and need. I love H&M because they know what they need to do and how to do it, to continue to bring in more revenue. H&Ms prices are wonderful and cater to those that may not have a lot of money to spend on clothing.I have learned that some stores are set up differently to cater to the environment in which they're located. The styling of the many cans, to the set up of the windows. H&M wants to make sure they appeal to a specific group of buyers all the time.

http://adage.com/article/the-viral-video-chart/david-beckham-s-h-m-ad-kicks-super-bowl-spots/239761/

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               Chapter 3 ~~~

  Ethics & Social Responsibility

 

Chapter 3 talks about the concepts of ethical behavior. And also discussed how many organizations have a "code of ethics. Ethical behavior is very important to have in every company.  My company is H & M. H & M has a code of conduct which is the core of their program to improve working conditions. H & M regularly monitors their suppliers to make sure that they comply with the requirements that are set in their code.H&M has a zero tolerance policy on bribery and corruption. H & M believes that checking their compliance isn't enough and they have to take other steps to monitor and keep control of other complex issues.

At last, H&M is big on sustainability and believes that it's the true definition of what it means to be a successful business. When H&M thinks of sustainability they like to focus on three important areas: PEOPLE, PLANET, AND PROFIT.  H&M wants to make sure that sustainability is natural and it's apart of everything they do. H&M has a sustainability vision and sustainability policy which can only be maintained by having long-term goals as apart of their sustainability strategy.
 

(: H & M :) by, Ahmed Jafrina
                                      Chapter: 2  
     Strategic Planing For Competitive Advantage 

 

 
The Managerial process of creating and maintaining a fit between the organization's objectives and resources and evolving market opportunities.
      H&M is committed to integrating social and enviornmental concerns into all their business operations and investing in the communities. This company has a lot of great things going on such as charitable organizations both globally and locally. Some of the global organizations include: UNICEF, WaterAid, Hand in Hand and Fashion Against Aids. In the US, they work with Making Strides for the American Cancer Society in multiple cities to help raise funds for breast cancer research and with the Boys and Girls Club of America.

H & M

Business Marketing: H&M communicates its business idea of 'fashion and quality at the best price' through the various advertising campaigns. H & M produce each year throughout the world. H&M’s marketing has a major impact and it is essential for us to convey a positive image. H&M’s advertising images do not aim to communicate any specific ideal, but rather a range of styles and attitudes.

 H&M’s advertising campaigns are produced centrally in Sweden by H&M’s marketing department in co-operation with creative professionals located in the major fashion hubs of the world. The campaigns are designed to be clear and simple and aim to inform our customers of what is new at H&M. All of the campaigns show the season’s designs and the price of the clothes pictured. The advertisements that company produce are largely identical in all of our markets, but the media strategy is adapted to local requirements and conditions. Each season H & M strive to feature models with different looks, styles and cultural backgrounds to advertise our concepts for women, men, teenagers and children.

 H&M has special guidelines for the advertising of the children’s concepts. The target audience is parents, not children, and  place advertisements in media that are not aimed directly at children. Children who take part in our campaigns must take part of their own free will. If children are cast in a photo shoot, there is always an H&M representative present to ensure the safety of the children and to maintain a professional environment.